Lighting & Electrical Services Blog | Rayteklighting.com

3 Ways a High-Quality Business Sign Enhances Visibility

Effective signage plays an essential part in drawing customers to the brick-and-mortar location of any business. In addition to being visible to traffic, high-quality signage is bright and easy to read. The best signs are the right size for a location and are positioned to be seen by drivers and pedestrians. Distinctive lettering or design elements such as colors or lighting can also make signage stand out. Here are three ways that high-quality signage enhances the visibility of any business.

1. Catches More Eyes

New and regular customers both appreciate business signs. A sign should have legible lettering and may also feature branded colors, lighting or graphical logos. Depending on the location and type of business, an electronic, pole, monument or wall sign could be the best choice for improving visibility. Some locations may benefit from combining several types of outdoor signage.

2. Shows and Tells

High-quality signage is always easy to read. Signs that are illegible or are not attractively designed may have no effect or even have a negative effect on business. Customers may not come to a location if they do not quickly recognize a business based on signage. Signs that are not maintained can also cause potential customers to question whether an establishment is open or reputable.

3. Builds a Brand

Business signs should also reflect the branding and purpose of a business. A sign that incorporates distinctive colors or visual logos sends important visual cues to potential customers. Sign professionals can help any business find the best ways to increase brand recognition.

A combination of high-quality signage and sufficient lighting can boost the visibility of any business. A new sign can be helpful for drawing in customers who are seeking out particular products or services. Over time, the continued visibility of signage at a location should help a business keep drawing traffic as its presence becomes more established.