2510 W. Morningside Dr. Phoenix, AZ 85023 service@rayteklighting.com
By rt-admin November 22, 2016

Why Lit Up Business Signs Are So Important

Any business needs a sign out front so that customers can easily find it. Signs are also great for reinforcing your brand when people drive past. Your business stays in a person’s mind when you have a memorable sign. However, the right sign needs to be acquired to really enhance your company’s presence in the community. While some employers will be content with regular signs, you should really consider the advantages of lit up business signs.

Cost-Effective Form of Marketing

Visible marketing is crucial to the success of any business, especially if you are just starting out. Small businesses in particular need to make their presence known in a city so that people know they are actually there. A lit up sign can be a great way to get passersby to take notice of you. Your sign should be another component of your overall marketing strategy, and it is one that is cost-effective. You need to pay for a sign anyway, so it makes sense to buy one that is going to be more noticeable.

Good First Impression

If your business looks run down and old, then certain consumers may steer clear. Illuminated business signs give off the impression that you actually care about your company. It shows that you are willing to put in the extra effort to really stand out in a crowd. First impressions are everything in the business world. People who are impressed with your sign may be more tempted to walk inside your store and see what you are all about.


Harsh weather conditions and other factors could inhibit the visibility of a regular sign. However, when you use LED or neon lighting, it is going to be much more apparent, even if it starts raining outside. You are also able to rely on these signs because LED lights have a fantastic lifespan. Most can last for years until they need to be replaced. They also do not use a lot of energy, so you do not have to worry about your energy bills skyrocketing.

Wide Range of Options 

You are not stuck with a single choice when you look at business signs that light up. For example, neon lights can come in a variety of colors, so you can pick the perfect one for your business. You can also get lit up signage in a number of sizes, so you can find something that will fit perfectly on the property you have.

Image of Safety 

Lit up areas make people feel safer. Customers are going to feel a lot better visiting your business at night if it has plenty of lighting. This helps you out even more if some of that light extends to the parking lot. If your company’s building is located in a fairly dark area of town that does not have a lot of street lighting, then you can really add something to the area by providing your own light.

At the end of the day, bright business signs are simply more memorable than other options. You should highly consider these benefits and find a company that can assist you with your signage soon.